ADVERTISING CLASSICS; OR YOUR MONEY BACK BY ALVIN EICOFF; 4 AUDIO CD SET; NEWSTRACK (UNSTATED PUBLICATION DATE;) Audio CD. Alvin Eicoff is the author of Or Your Money Back ( avg rating, 1 rating, 0 reviews, published ) and Eicoff on Broadcast Direct Marketing ( av. Buy a cheap copy of Or Your Money Back book by Alvin Eicoff. Free shipping over $

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Member feedback about A. Eicoff argued that viewers were more likely to make phone calls during bad shows or when they had nothing better to do, like late at night. This is a form of direct response nack.

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He also believed that there was no correlation between ratings and sales. Retrieved December 6, In the late s, Eicoff launched the world’s first infomercial. Long form direct response is any television commercial longer than two minutes.

Lists of businesspeople Revolvy Brain revolvybrain. He was survived by his wife and two sons. Cookies are little bzck of information that web servers store on your computer to make it easier for them to keep track of your browsing session. A relatively small amount or media time may be purchased in lengths less than 30 minutes but more than 2 minutes.

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Retrieved from ” https: Member feedback about D-CON: Lee Ratner topic Leonard Lee Ratner — was an American businessman who built his fortune through mail-order sales before moving into real estate investment. Companies based in Chicago, Illinois Revolvy Brain revolvybrain. Sometimes, we also use a cookie to keep track of your trolley contents. It specializes in direct response television DRTV advertising. Businesspeople in advertising Revolvy Brain revolvybrain.


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Alvin Eicoff

Alvin found his own advertising agency inA. Member feedback about Lee Ratner: Transient cookies are kept in RAM and are deleted either when you close all your browser windows, or when you reboot your computer. We were going to try to attract Fortune companies. Rodenticides Revolvy Brain revolvybrain. Alvin Eicoff – is widely regarded as the father of late-night, direct response advertising. For example, at loot. All mainstream modern browsers have cookies enabled by default, so if you’ve been directed to this page it probably means you’re uisng a weird and wonderful browser of your own choosing, or have disabled cookies yourself.

Subscribe to our newsletter Some error text Name. Archived from the original on November 20, Eicoff’s ads became the model for modern infomercials. Eicoff advocated the second commercial with a second tag line and a phone number.

The number model made it possible for advertisers to use the same ad spot nationwide with a centralized call center. Direct response television DRTV is any television advertising that asks consumers to respond directly to the company — usually either by calling an toll-free telephone omney, sending an SMS message, or by visiting a web site.


There are two types of direct response television, short form, and long form. It is known as the firm that popularized call numbers and claims to have coined the “… or your money back” eiocff.

Retrieved December 7, Please refer to our privacy policy for more information on privacy at Loot. From Wikipedia, the free encyclopedia. The book was titled “…or Your Money Back,” the famous phrase that Eicoff coined and included at the end of every commercial. When the expiry date is reached your computer deletes the cookie. Member feedback about Alvin Eicoff: Short form is any DRTV commercial that is two minutes or less in length.

American businesspeople in retailing Revolvy Brain revolvybrain. As ofbait products use first-generation vitamin K anticoagulants as poison. Television advertising Revolvy Brain revolvybrain.

A. Eicoff & Company

It specializes in direct response television DRTV advertising. Bcak cookies are stored on your hard disk and have a pre-defined expiry date. This is a partial list of notable Jewish American business executives. This was the accepted term for an infomercial from until “infomercial” came into vogue in We never store sensitive information about our customers in cookies.

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