Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business. John Newhouse, Author. Knopf $ (p). Boeing Versus Airbus has ratings and 30 reviews. John Newhouse delivers a thorough and thoughtful analysis of the airline industry from the suppliers to. In this getAbstract summary, you will learn: How the world’s two largest passenger aircraft manufacturers, Boeing and Airbus, compete;; How they are organized;.

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Jan 16, Pages.

Get to Know Us. I have traveled many places in the world and if given a choice, I prefer traveling in a Boeing built airplane versus Airbus. Aug 31, K C rated it it was ok. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan.

Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business

I found Joe Sutters recollections of the development of the Amazon Prime Music Stream millions of songs, ad-free.

This book had been on my “to read” list since it came out 7 years ago and I knew by now it was going to be very dated.

The book needlessly goes into Boeing’s corporate infighting, boardroom chess and personality clashes, which does get boring after a bit. Page 1 of 1 Start over Page 1 of 1.

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Boeing versus Airbus by John Newhouse | : Books

I found the structure of the book, where each chapter is vesrus on a business or management theme, very hard to follow as each chapter covered the same years from a different perspective and events that were referred to in the early chapters were only explained in later chapters.

There is nothing quite like it. The book has a lot of details about the two companies, their operations, management style and how all of this fares them against one airnus. Read it Forward Read it first. Incorporating interviews he conducted throughout the industry—with everyone from company leaders, past and present, and Wall Airbhs analysts to design engineers and factory workers—John Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics.

Shopbop Designer Fashion Brands. Jan 20, Greg rated it really liked it. See all free Kindle reading apps. Jan 16, Czarny Pies rated it liked it Recommends it for: While the jhn attempts to look at the bright spots of the Airbus-EADS structure, it is clear from the writing that he would have preferred to use stronger adjectives when describing its failings. Interestingly, this books release coincided with a number of cancelled orders for Airbus’ A At times repetitive and superficial.


Recommended for all people interested in aviation. The book has a strong point of view, but it is well-written and interesting reading from the aviation viewpoint, and business management. Generally speaking, this book attempts to gives both sides a fair review but comes off as unabashedly pro-Boeing.

More a collection of newspaper articles than a historical account.

The structure and time line were all over the place. Trivia About Boeing Versus Air Worth the time I took to read it.

Could have been a good short read rather than a book. Download our Spring Fiction Sampler Now. Visit our Help Pages.

John Newhouse is a highly qualified observer who has very sound judgement concerning the trends in the industry.

He has served as assistant director of the U. Just vefsus moment while we sign you in to your Goodreads account.

But overall, the author tries and succeeds to portray a balanced view of the competition between the two giants of the commercial aircraft production industry.