Inside Apple has ratings and reviews. Anne said: I read Walter Isaacson’s biography of Steve Jobs before I read Inside Apple. Taken together, b. . Inside Apple: How America’s Most Admired–And Secretive–Company Really Works is a business and economics book on the systems, leadership patterns, strategies, and tactics adopted by Apple Inc.. The book was authored by Adam Lashinsky, who is the Senior Editor-at-Large for. In Inside Apple: How America’s Most Admired — and Secretive — Company Really Works, Adam Lashinsky, a senior editor at Fortune.

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At some point, you would assume that this would hurt morale, that it would make people not feel good about working at a place where they are treated like horses fitted with blinders on, not supposed to look right or left [but] just charge forward.

Inside Apple by Adam Lashinsky

Since I wrote a book about how Apple operates, I wanted to talk to people who were there while they were in their radical, wonderful transformation [dating back to] Lashinsky repeatedly comes back the diversity, focus, breadth, intentional social interaction patterns, and access to information internally and externally all while breaking down why this works so well for Apple and may not work well elsewhere. Readers especially entrepreneurs, technophiles, and businesspeople seeking an inside peek at the world’s most valuable company will find Lashinsky’s investigation enthralling and enlightening.

They typically acquire small companies for the people or for the intellectual property, not for the revenues. Feb 20, Andrew Long rated it really liked it. Still a Google guy, but appreciate and respect the Apple Story.


Mar 01, Tim F rated it it was ok Shelves: Apple is notoriously secretive about all aspects of its work, and this attitude of secrecy has a spell even over its former workers. The org chart is such that the CEO does not have to reach far down into the organization to get very good information. Which is VERY irritating. There is no denying the great success of Apple, whether or not you own or enjoy their products is a different matter altogether, one of a personal preference.

Information is held very tightly at the top, and the only information that seeps down is the information that senior management wants to seep down, which includes, by the way, rapid and thorough feedback on product development that is underway.

Fortune’s Lashinsky Penning an “Inside Apple” Book

Haunted Empire Insid Iwatani Kane. People below manage up, and people at the top manage down. It’s really easy now to see why this book has low rating. Bob Borchers, who was a senior product marketing executive for the iPhone, described Apple’s approach to educating the public about the new product inwhen the smartphone market was dominated by BlackBerry and Palm.

But I think he will do these things over time. I spoke with very senior people and very junior people and everybody in between. Why does it need to try to compete with Microsoft? There is an individual contributor culture in Apple, and there lashknsky a history of people being pulled off one group and moving to another group. Its people do not typically multitask; they focus on one thing.

Fortune’s Lashinsky Penning an “Inside Apple” Book – Kara Swisher – Media – AllThingsD

Jan 08, Sukriti Aggarwal rated it really liked it. Apple iOS 8 Granska.


Apple also ensures that things get done on time through assigning project tasks to a Directly Responsible Individual DRI. Lashinsky, an editor-at-large of Fortune magazine as the reader is reminded numerous times seems to aople the right person, with the right connections, for insdie book.

As what suggested by the author, most of us outsiders would think that working with Apple is cool and it is sort of a dream company you want to work or brag about working in.

‘Inside Apple’ Book by Adam Lashinsky Coming on January 25th

After four chapters are we seeing notable characteristics? Letters to Steve Mark Milian. It’s very obvious that he didn’t read the autobiography by walter isaacson.

I have read quite a few book biographies about Steve Jobs and accounts of Apple and Adam Lashinsky’s “Inside Apple” has uncovered new ground.

We qpple find out, but as secretive as Jobs was, he would go ahead and spill the beans when he felt like it.

Lists with This Book. Considering Apple is a very unique, one of its kind and extremely successful company, this book is worth reading.

Only five executives were authorized to insise publicly about the iPhone when it launched in So far, Apple has not changed much at all.

He is not an emotional person. Apple is the outcast, the underdog, the misfit that won over the love of the world.